The Juntos for Sustainable Development program arose in 2012 from an insight brought by shareholders and CEOs of Brazilian companies. Reunited in a Encontro de Líderes (an initiative held annually by Comunitas), these social leaders decided to create an innovative model to improve their corporate investments, opting for the establishment of a partnership with the public sector. Their goal was to invest in projects that could be implemented in a range of cities with long lasting impact.
This great coalition of business leaders, committed to invest financial resources, experience and technical expertise aims to show that private initiative, society and Municipalities can invest in innovative promoting impacts that really modify the reality of brazilian cities.
Partnerships that enhance the public management, promote local development and improve public services. With this laboratory of good practices, Comunitas develops actions that can be replicated in other cities, under the belief that successful projects must be shared.
One of the main features of the project is the enhancement of the participation of society in public administration, with the inclusion of citizens in the discussions and in the decision-making process about the priorities of the municipalities. The involvement of business partners is another plus of the program. In addition to investing resources, they are part of a Governance Centre in which they can share their experiences in management with members of the municipalities, monitor the evolution of initiatives and collaborate in defining the guidelines of the program.
Since its inception in 2013, Juntos Pelo Desenvolvimento Sustentável has directed its actions mainly to fiscal balance, health and education. However, thanks to the adaptability of the program to different realities of municipalities, other work fronts can be created according to the needs identified by the municipalities and the Governance Centre.
As soon as they join the program, the municipalities also sign a transparency pact with Juntos, pledging to provide all the information deemed as essential to the progress of the projects. The main goal is to provide tools that allow the adjustment of the municipal accounts, the increase of the capacity of municipal investment and, consequently, the quality of public services provided to the population.
At present, the following municipalities are part of the program: de São Paulo (SP), Salvador (BA), Porto Alegre (RS), Campinas (SP), Curitiba (PR), Juiz de Fora (MG), Paraty (RJ), Pelotas (RS), Santos (SP), Teresina (PI) e Itirapina (SP), impacting more than 24 million citizens
Meet some of the municipal projects developed with Juntos support:
Fiscal Equilibrium of municipal Revenue and Expenditure
Promoting the fiscal equilibrium of municipal funds through the matrix management of revenues and expenditures, aiming the enhancement of municipal collection without increasing taxes or creating new ones. With the Fiscal Balance program, more than R$ 500 million was collected by the city until December 2015, according to Falconi – Colsultants for Results Outcome Consulting, our technical partner.
This means that to each R$ 1 invested by Juntos, there was a R$ 40,87 output, which materialized in benefits for the local population, especially in bottleneck areas, such as education, health and urban improvement.
Improving real estate construction licensing processes
The Campinas (SP) licensing improvement project debureaucratised and improved the efficiency, the celerity and the transparency of licensing procedures of new real estate constructions. The actions carried in Campinas focused on the revision and improvement of processes and flow; computerization for the establishment of unified registration; investments in human resources; revision of the existing legislation; and the dialogue between public power and entrepreneurs, aiming the good communication and the transparency of the processes.
One of the results for Campinas was the creation of the Responsible Immediate Approval law (RIA) in July 2015. A unique initiative, the law was elaborated to reduce the paperwork time of real state processes, debureaucratising the approval of little impact constructions. Is has already reduced the time for approval in 72% – from 107 to 35 days.
Since its implementation until the end of 2016, 176 permits for construction were conceded, which represents 13,4% of the total of approvals – with a 1 day median.
São Paulo Target Plan
In São Paulo, Juntos supported the alaboration of the city’s target plan. The program takes action through its technical partners, directly with the mayor’s team. Two public consultations were make, through which the population was able to propose enhancements and to inspect solutions for the social problems existing in the largest city of the country.
The program supports its participant cities with the development of plans that colectively construct the vision of the future of the city. For that matter, social control must work through transparency and public monitoring of the settled goals within a long-therm strategic planning.
In Curitiba, capital of Paraná, the Curitiba 2035 program began in 2016 and is being developed through a multi-sectoral partnership among the public, private, academic and the third sectors. The main goal is to create an attractive urban ambiance for people and companies, focusing on innovation, becoming a benchmark in Brazil.
The Project will end in 2017, and among the results are the mobilization and the engagement of different strategic players for following up the actions resulting from the planning and monitoring indicators.
The main goal of the civic engagement Project is to mobilize and engage citizens in public policy through participation tools, envolving citizens on the enhacement of public management and services.
For that matter, two diferente tools are used: Colab, a social network that enables the population to inspect and evaluate public services, as well as to propose solutions for the city’s enhancement; and e-você, an open innovation platform that invites citizens to collaboratively participate in solving important social challenges, allowing them to monitor the process in all its phases.
Through the Colab platform, the Campina’s city hall launched in 2015 a public consultation named “Fala Cidadão”. With 3 thousand participants, the civilian was able to choose how the city hall should invest R$ 1 million of the city’s participatory budget. The project for the construction of the People’s Center of Solidarity Economy, named Sweing Dreams, was the winning project, and is currently in its implementation phase. The building to host the center was already rented and from now on the city hall will bid the services.
Still through the Colab tool, the Santos’ city hall launched the Participatory Budget in 2016. Unlike the past years, the poll was held only through the online tool, with the participation of 9 thousand voters, a much higher number than the 400 that participated the previous year. Overall, R$10 million were allocated to the most demanded public services and constructions in the five parts of the city.
In Campinas, the e-você tool integrated a co-creation process of public health services and the goal was to engage civilians and public servers in the development and implementation of innovative solutions – specifically for the Emergency Services Unity of Campo Grande (a center that serve one of the city’s most populous areas). The proposal that received the most votes suggested the standardization of public health servers’ uniforms, promoting their easy recognition and improving security.
In Teresina, more than 30 thousand people participated in the poll through which youths were presented policy suggestions focused on fighting violence in Parque Lagoas do Norte surroundings. Ten projects, which will be managed by the Madre Juliana institution, were selected to be implemented with an R$5 thousand budget.
Due to it’s standout as a form of preventing juvenile violence, the Teresina’s e-você platform was presented on the Fifth National Summit on Preventing Youth Violence, in the United States, an event promoted by the north-american government that debates the reduction and the prevention of the violence that impact youths.
Innovation in Public Health Services
UBS Simões Lopes (Foto: Prefeitura de Pelotas)
The Bem Cuidar Network, focused on prevention, not only in treatment, was co-created in Pelotas (RS) in 2014. Facilitated by the city’s town hall, with the support of the Juntos for the Sustainable Development program, the project currently has around 80 professionals working on the care of 6 thousand people per month.
The Bem Cuidar Network relies on computerized centers with e-SUS electronic promptuary, psychological and dental services, districtal pharmacies, gyms, free internet, community vegetable garden, and experimental kitchen. Currently, the Network is available at the Basic Health Unities (BHU) of Bom Jesus, Simões Lopes and Guabiroba, recently inaugurated.
Thanks to its success, the Bem Cuidar Network was elected the 2nd best experience in health, recieving R$ 250 thousand and the InovaSUS prize from the Ministry of Health – the first prize was given to Curitiba, which is also a Juntos Program partner. The awards seek to acknowledge and encourage innovative projects and experiences within the Unified System of Health (USH). Besides, the Network received an award from the New York Center of Active Design in 2016, considered one of the 12 worldly renowned experiences – the only Brazilian of the list. The Centre tries to identify and acknowledge convincing research and design projects that cultivate the well-being through the promotion of physical activity, mental health and civic life.
Enhancing Public Leadership
The Juntos Program has also been fomenting and strengthening leaderships for the valorization of the public servers, considered as fundamental on the process of improving public management, ensuring the sustainability of the employed solutions. For that matter, the Program grants scholarships for two partner organizations:
At the Centro de Lideranças Públicas (Public Leadership Center), in São Paulo, for the post-graduation course in Leadership and Public Management. One of the modules is taken at one of the most renowned schools in the world: Harvard University.
And also the Executive Masters in Public Management at Columbia University, one of the most traditional universities in the world, and the oldest one in New York.
Until 2016, 18 people have took part in this initiative.
In 2016, the Columbia University systematized Juntos’ good practices in the case study “Building Urban Governance for the 21th Century”. The study is employed in classrooms all around the world, amplifying the impacts of the projects developed eith the Program’s support.
Juntos Network – digital platform for public managers
Launched in 2017, the Juntos Network is a digital platform for knowledge exchange is a place that gathers specialized content in public management. It arose with the goal of amplifying, even more, the space of exchange amongst public managers (mayors, secretaries, servers, besides students and experts on the matter), those we believe to be the true agents on the Brazilian public management transformations.
To simplify even more the access to the content, the Juntos Network platform is already available for mobile. Download the app for Android or iOS.
Currently, the Juntos Network digital platform is in its beta version – that means, in its developing and testing phase. The goal is to improve its content and functionality everyday through the engagement, interest and use of our network. The schedule for the webinars will remain intense, and, besides it, the new version will gather all the booklets content in its wiki form, unifying learning paths about meaningful issues.
Register and follow the agenda o four new contente: www.redejuntos.org.br
Programa Juntos in the press